Brand Marketing Lead (m/f/d)

Stellen Typ

Vollzeit

Post Datum

28.1.2021

Tags

Branding

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Femtasy

Femtasy

This is femtasy

femtasy is the first streaming platform for sensual audio stories for womxn. We make women happy and inspire; simple as that. We stand for zest for life – female empowerment is in our DNA. We have already positively impacted the lives of several thousand women by re-defining female pleasure. Sexuality to us means pleasure, genuineness, and enjoyment. We are working on something big, something impactful, something beautiful. Let’s make the lives of millions of women worldwide a bit more joyful.

Your mission:

To have a strong vision for how to build up femtasy as a powerful brand.To set the right strategy, team, and creative initiatives to execute it

Your responsibilities

Build up a strong brand vision and communicate it

  • Redefine tone of voice, topics to own and brand strategy
  • Co-update brand manual accordingly
  • Enable relevant stakeholders to work with and make sure we stay on brand in everything we do
  • Make brand building a key strength at femtasy

Strategize and create projects that will bring your vision to life

  • Translate the company vision into storytelling and copywriting
  • Come up with creative storytelling ideas and loud campaigns (focus on organic social media)
  • You bring our brand values to life and make them experienceable
  • Proactively identify and conceptualize brand awareness campaigns (with the goal of reach, brand building and user love)

Collaborate on visual identity development with visual and UI design

  • Make sure brand strategy is represented across all touchpoints (performance marketing, platform, …)

Develop an A team that owns social, pr, copywriting, blog

  • Develop and grow an A team of Juniors and interns
  • Own organic social and PR strategies
  • Co-manage national and international pr agencies and / or creative agencies

Role specific requirements

  • You have relevant experience in brand building and development
  • You have previous experience in creative marketing, potentially guerrilla marketing and very good understanding of social media
  • Prior experience leading, coaching or mentoring junior team members is a strong plus
  • Native German speaker is a must

What we offer:

  • The chance to join a huge mission! #impact
  • Flexible remote working and working hours (even during no Corona times!)
  • The possibility to learn and grow with monthly team learning sessions, learning & development budget, and internal trainings
  • A business culture based on transparency, open feedback, and optimism
  • An annual subscription for Headspace for your inner peace or Blinkist for daily inspiration
  • Weekly Yoga Session or personal HIIT training at the office (or online)
  • Company outings, regular team events and afterwork evening drinks (now online), we even have an office garden for BBQs!

Job Updates

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  • maximal einmal täglich um 10 Uhr

  • nur wenn neue Jobs verfügbar sind

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