Head of Content Marketing (B2B)

Stellen Typ

Vollzeit

Post Datum

10.4.2021

Tags

Content

A/B Testing

Strategie

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Docplanner

Docplanner

Description

Our mission is to “make the healthcare experience more human”. Docplanner is a SaaS tool for doctors and clinics used to optimise their patient flow, reduce no-shows, and digitize their practices in order to be able to spend more time with the patient. We also operate marketplace websites in 12 countries which serve 62 million patients monthlyto easily find the right doctor and book an appointment. Only last month 5 mln medical visits were booked via our websites. That makes us the world's leading marketplace connecting doctors and patients. We have been growing rapidly and are on a path to reach EUR 0.5 bln in ARR in the next 3-5 years! 

Docplanner was founded in 2012 in Poland. Our team now numbers 1,500 peoplebased across 7 offices in Warsaw, Barcelona, Istanbul, Rome, Mexico City, Curitiba and Bologna. It is backed by leading venture capital funds including Point Nine Capital, Goldman Sachs Private Capital and One Peak Partners, raising a total of €130 million to date.

_“Culture eats strategy for breakfast” _according to Peter Drucker. We believe in that. We’re looking for exceptional people that can help us change the world while building an amazing company. One of those is the Head of Content Marketing, who will play a crucial role in the next step of global Docplanner’s growth! The job is based in one of our offices or fully remote.

WHAT WILL YOU DO?

  • create and execute data-driven strategic direction and guidance for B2B content marketing in different segments (SMB & Enterprise), focused on all stages of a customer’s lifecycle: from attract to delight,
  • build and implement a measurement framework to report on the effectiveness of content and be able to make up accurate optimization decisions,
  • co-operate cross-functionally, as well as with local teams, to develop and deliver an effective content marketing strategy aligned with marketing short- and long-term KPIs,
  • leverage customer and market data to develop world-class content and execute the plan to develop content assets, 
  • support local teams in developing new, engaging content across all mediums, ensuring that messaging is valued, relevant, concise,
  • develop standards and best practices for content creation and distribution (human and tech perspective) ensuring consistency with our brand voice, style and tone,
  • ensure consistency in global content strategy where possible and apply local adjustments, where is needed.

Requirements

WHAT MAKES YOU A STRONG FIT?

  • 3+ years of relevant experience with extraordinary achievements, ideally in international, high-growth environment,
  • proven track record and expertise in creating and executing content marketing strategy,
  • in-depth knowledge and experience in building and implementing optimal frameworks and KPIs for content teams,
  • proven expertise in content creation and distribution strategies, 
  • proven ability to inspire, innovate, and launch new ways of thinking,
  • passionate about media trends, technologies,
  • proven ability to be strategic but with entrepreneurial spirit...be hands-on to find the answers and get results,
  • outstanding English communication (written and verbal) and interpersonal abilities. 

Benefits

WHAT WILL YOU FIND?

  • Impact - You will work alongside senior management on projects that will transform the organisation.
  • Equity - That's right. To feel like an owner it's best to be one.
  • Great people - We get things done. We know our stuff. And have fun in the process =)
  • Leave your comfort zone - There were a handful of us when we started. Now there are over 1,500 of us on 4 continents. We learn and grow so the company can.
  • Focus on results, not tasks - Just because you are doing a lot, does not mean that you get a lot done. We measure our impact, not work done.
  • Give feedback now, directly - We know very few mind readers. None actually. We don’t read the minds of our users. We A/B test. We don’t read the minds of each other. We ask for and give feedback.
  • Keep it simple - Right.
  • Do what you love - Alright, we work for the money. But once that is out of the way, why do you do what you do? We believe if you don’t see the meaning in what you do, you should stop doing it right now.
  • Hustle, hit, never quit - We’ve been through the highs and lows in business and as a team. We are lucky to have a “losing sucks” syndrome. “Hustle, hit, never quit” in other words. And yes, Nike is better at PR with this one.

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