Content Marketing Specialist

Stellen Typ

Vollzeit

Post Datum

13.4.2021

Tags

Content

Design

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Datatrics

Datatrics

We are looking for a smart and motivated Content Marketing Specialist who will support the Datatrics Marketing Team.

About Datatrics:

Datatrics, a Business Unit of MailUp Group, is a Dutch predictive marketing startup. Its mission is to aggregate marketing and technology to allow marketers to exploit the power of data and artificial intelligence. Datatrics is a SaaS platform for marketers that makes all corporate communication relevant. This leads to greater levels of conversion and thus higher sales. Datatrics links all internal data sources of a company (Analytics, Socials, CRM, etc.) and then combines these with external data sources (CBS data, weather data, etc.). Using this data, Datatrics draws up 360-degree client profiles that allow to personalize content on the website, in e-mail marketing and advertising.

Your Impact:

This position is all about telling engaging stories and creating valuable content that resonates with our target audience. You will be able to create and execute relevant content such as videos, e-books, case studies and take ownership of content on our website and social media channels.

A Few Examples Of Your Responsibilities:

  • Convert product information into commercial value propositions through storytelling
  • Think of creative concepts to make our content more visually attractive in all touchpoints
  • Collaborate with other team members to create creative content strategies and content calendars that are aligned with our business goals, serve the needs and wants of our target audience and address all stages of our marketing funnel
  • Create rich content (visual and copy) that attracts and converts through different channels, such as videos, blog posts, e-books, infographics, cases, sales pitch presentations, social media posts and newsletters
  • Monitor content performance and track ROI/conversion
  • Maintain and moderate social media channels
  • Work closely together with our product, sales and customer value teams to ensure all content is created in line with our tone of voice, brand personality and guidelines, and SEO best practices along the customer journey
  • Work together with performance marketing to produce effective banners/ads and contribute with insights to SEA strategy
  • Manage content and preparations for commercial events
  • Innovate, develop and execute content experimentation initiatives, so we can continuously improve the content we publish
  • Map and evaluate competitors content landscape

What We Offer:

  • Make a difference: we consider the Marketing team central to our vision of building an internationally recognized innovator
  • Learn and grow: you’ll be working very closely with the management team, so you’ll be supported and coached regularly along your experience
  • Flexibility: trust is one of our values. We strongly believe in results, no matter how many hours you spend at the office
  • International environment: we are an international company with 5 Business Units in different countries and different cultures
  • Perks: A good salary and benefits package; guidance to help improve your development skills; fresh daily lunches; several annual team/group events

What We Look For:

  • Passion: you love what you do, you go the extra mile, you are eager to tackle challenges and solve problems.
  • Open Mindedness: you embrace change and you love to learn and keep up to date. You value other people’s points of view and you love to debate ideas, brainstorm, collaborate, and evangelise.
  • Interpersonal skills: you can build quality relationships with everybody, partnering with relevant stakeholders. You are both a strong team player and a proactive individual contributor

Qualifications:

  • To be fluent in English, both spoken and written. All content will be produced in English
  • A bachelor’s or master’s degree in Marketing, Communication or Design
  • Minimum of 3 years of experience in content marketing
  • Experience using digital marketing tools: CMS platform, Google Analytics and Social media
  • Experience in using design tools such as Sketch, Figma, Adobe Illustrator, Photoshop

Skills:

  • Copywriting in English
  • Domain of design tools to create content from scratch
  • Experience in translating facts into great stories
  • Familiar with digital marketing and successful SEO
  • Storytelling skills and knowing how to develop a deeper connection with target audiences

Nice to have:

  • Previous experience in SaaS company or digital marketing agency
  • Experience working in a multicultural environment
  • UX knowledge

Location:

  • Enschede or Remote

MailUp Group is an equal opportunity employer and values diversity. We do not discriminate on the basis of ethnicity, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, or any other basis protected by law.

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