Head of Marketing (gn)

Are you a growth expert who can build a great team and make a big impact on our society? German and English fluency and B2C growth success are musts. 

Tasks

• Together with Head of Sales you own all customer acquisition as well as marketing for retention
• You develop all growth strategies including testing and execution of the strategies.
• You develop and drive all marketing activities and campaigns from online (including paid & organic), offline, marketing partnerships and PR. Always: Organic > Paid.
• You own budget planning and forecasting of new customer growth across all channels.
• You drive continuous market and competitor research to identify new growth opportunities.
• You develop content micro products that help prospects make the right care decisions and build trust in careship.
• Your product lead growth strategies are an integral part of our product roadmap.
• We build an expert team around you to help accelerate what you have started.
• Your user insights will drive your collaboration with the product and content team. There is always a seat at the table for you when it comes to critical product decisions especially USPs.
• You'll be reporting to CEO and represent Marketing in the management team

Requirements

• You wake up thinking how you can make society a better place Challenges keep you moving. You are always a high performer in all your endeavors - with an unstoppable curiosity and passion for new media and all things digital. 
• You feel as comfortable with numbers as you do with psychology and creativity.
• You have an entrepreneurial mindset and enjoy wearing different hats.
• You have relevant experience in customer acquisition in all digital marketing channels (partner and offline marketing experience is a plus)
• You are an expert in at least one channel which can accelerate Careship's growth
• You have a deep understanding for building cross-channel, multi-touch attribution and analytics
• You are able to translate data into strategic insights to derive new marketing programs
• You want to be involved in the cross-functional early building process and don't shy away from expressing your opinion.
• You feel comfortable building code/ no-code websites to test new approaches and processes.
• You always think customer first. And have a relentless thirst to understand user needs and wants by persona and use cases.
• You have a proven track record of execution. You have built audiences and have grown great communities in the past and are eager to walk us through your approaches.
• You want more than just another marketing job.

Benefits

• 27 paid vacation days per year (PTO) and 24th plus 31st of December off
• We set you up with the laptop needed to get the job done. Remote work that works: We trust our team to make good decisions about work setup. 
• Central office: Our home base is in Kreuzberg near Oranienplatz. Equity share options. We want you to own your success and participate in it. 
• Starting date in January 2021
• Full time contract Want to know more?  Send us your LinkedIn or CV. If you want us to get really excited:  Tell us about a great growth success in your life  What are you constantly improving?  Why you?