Laetus is a world-leading provider of powerful hardware and software for Vision Inspection and Track & Trace. Our solutions enable the highest level of product quality and efficient packaging processes in sectors such as pharmaceuticals, medical technology, cosmetics, food and Fast Moving Consumer Goods. The modules and complete systems can be seamlessly added to existing or new systems. 3,500 customers are already benefiting from these around the world with over 18,000 successful installations.
Due to growth we are seeking a Digital Marketing Manager to lead on international digital marketing activities. The role scope is international, remote working will be considered. Responsibilities and Key Activities include:
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns with focus on visitor engagement generating leads for Laetus products and services
Lead the development, implementation, monitoring, tracking and optimizing of PPC campaigns such as Google AdWords.
Reporting including ongoing ranking and traffic monitoring, competitor and keyword analysis and driving measurable insights from SEO and analytics reports, including Google Analytics, Google Search, etc.
On-page optimization focusing on organic performance of Laetus´ websites in search engines. Leading and continually improving the keyword lists by performing detailed keyword research. Ideal Educational/Experience Background:
Bachelor’s or Master’s degree in marketing or a related field
Experience in setting up and optimizing PPC campaigns on all major search engines
Proven experience in creating, leading and optimizing SEO campaigns
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Google Search, MOZ, etc.)
Fluent in English, another European language desirable
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