Marketing Manager - DACH

About Workfront

Workfront, an Adobe company, is the leader in enterprise work management. Together, Adobe and Workfront provide companies a single system to support planning, collaboration, and governance to unlock organizational productivity and create exceptional experiences. Workfront helps people do their best work so companies can thrive in a digital world. Workfront is built for people, effortlessly connecting teams and easily integrating into existing applications and systems. The ability to see, measure, and analyze critical factors such as resources, outcomes, and priorities keeps everyone on the same page, with a clear understanding of why their work matters.

Role Purpose

The role requires the creation and execution of integrated demand generation programs to build a pipeline of sales-ready leads and qualified opportunities that well aid growth of the Workfront brand in the region. The candidate will have a good balance of strategic marketing knowledge and experience as well as a solid grasp of the sales process.

This position will require skilled integration and collaboration efforts and will require close working relationships across EMEA regions, and all marketing departments. This position is full time and includes working remotely from a home office within Germany and preferably within the Mannheim/Koln/Frankfurt/Munich territory.

Responsibilities

• Build, execute and measure a quarterly marketing plan focused on net new customer acquisition.
• Plan and manage portfolio of demand gen marketing channels
• Be accountable to deliver leads and qualified sales opportunities to exceed quarterly quotas.
• Partner with sales and business development teams to ensure the conversion of qualified leads into opportunities.
• Manage and collaborate with cross-functional teams to build and execute integrated, measurable programs.
• Establish credibility, professionalism and expertise within the organization as a performer and leader.
• Provide quarterly and monthly program forecasts to ensure pipeline coverage quota is met.

Skills and Experience

• Bachelor's Degree in Marketing, Business or related discipline required
• Minimum 5 years experience in field, demand gen or campaign marketing role in a high-tech B2B software organization
• Demonstrated ability to achieve and exceed goals in an automated closed-loop environment
• Knowledge of best practices in B2B demand generation, marketing automation and lead conversion, nurturing management
• Ability to think strategically, but also have exceptional attention to detail
• Strong analytical and quantitative capability to determine program effectiveness, ROI, forecasting. Familiarity with the Sirius Decisions funnel is a plus
• Passion and skill for leading and partnering with cross-functional teams and customers
• Confident, positive, energetic, professional and team-oriented attitude
• Superior interpersonal, communication and problem solving skills
• Self-motivated with ability to prioritize and manage competing demands in fast paced environment
• Ability to travel throughout EMEA when required
• Native German Speaker with Excellent English Language Skills, other languages welcome
• Skills in programs such as Salesforce, Tableau and Marketo are a plus

Values Fit

To us, company values are more than just words on a wall; they best describe who we are and how we get our work done.

• Genuine: We are sincere, trustworthy, and reliable.
• Exceptional: We're committed to creating exceptional experiences that delight our employees and customers.
• Innovative: We're highly creative and always striving to connect new ideas with business realities.
• Involved: We're inclusive, open, and actively engaged with our customers, partners, employees, and the communities we serve.

At Workfront, an Adobe company, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you're looking to make an impact, we're the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog.