Head of Content/Inbound & SEO Marketing (m/f/d)

Stellen Typ

Vollzeit

Post Datum

25.1.2021

Tags

Content

SEO

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Lingoda

Lingoda

We are Lingoda, the biggest online language school in Europe, listed in 8th place globally on Crunchbase in the category “language learning tools”

We don’t just teach. We change our student’s lives by helping them to master English, German, French, and Spanish. Anytime and anywhere.

We dream big, plan smart, and grow fast. Our international team comes from more than 30 countries and speaks more than 40 languages. You feel at home in a challenging but friendly startup environment? You may like this offer!

We are currently on the hunt for a Head of Content/Inbound & SEO Marketing (f/m/d)based in Berlin - remote possible.

Your Mission with us:

You will lead the team responsible for conceptualizing and delivering Lingoda’s content marketing strategy, driving awareness, fostering engagement and creating significant impact via organic channels of communication, with a huge focus on Content, SEO & organic social.

Your typical day in this position may include:

  • Designing Lingoda’s content strategy to ensure a data-driven approach in our target markets that delivers on both content focused & wider commercial KPIs.
  • Improve and put in place new processes for the content team and define a complex structure of roles and responsibilities.
  • Developing and managing the content calendar that provides regular localised unique content in five marketing languages.
  • Manage and leading the team on all relevant technical on & off-page optimisation for SEO to drive our organic traffic volumes.
  • Helping to develop and implement the brand’s social media strategy.
  • Exploring, evaluating & executing additional content opportunities with relevant partners.
  • Expand and maintain a multi-channel content distribution network via owned, earned & (sometimes) paid media.
  • Lead the webmaster/content management team in uploading and maintaining content across the Lingoda website & landing pages.
  • Nurturing & developing the content team to be all high performers.

This job may be for you if you have the following:

  • Demonstrable experience of delivering growth via content/SEO in a fast-paced B2C content environment.
  • Strong experience in creating customer focussed, high-quality content and social media that is on-brand, on-target and on-strategy.
  • Strategic and creative thinking skills with the ability to use market data and customer insight to develop content that drives quality traffic.
  • Deep understanding of technical SEO & off-page traffic growing tactics.
  • Advanced proficiency in main SEO tools; SEMRush, Moz Pro and Google products Search Console & Google Analytics.
  • Experience of developing and executing social media strategy for a B2C business.
  • Experience in B2C PR (nice to have).
  • Proficient collaboration skills within the team and across large organisations.
  • Excellent and precise written English. You have a sharp, concise & recognisable written style.
  • Experience in writing or briefing/directing a variety of different content formats (articles, essays, video, podcasts, interviews etc).
  • Excellent working knowledge of Content Management systems.
  • The ability to prioritise effectively and work accurately and well under pressure and to tight deadlines.
  • Experience in Hypergrowth environments and how to scale up a company.

What you can expect from us:

  • A high level of autonomy in your work from day one.
  • Team spirit and a real passion for languages.
  • Flexible working hours.
  • Possibility to work remotely or...
  • … in the office located the heart of Berlin (near Checkpoint Charlie)
  • Unlimited access to language classes for free.
  • Company events and colleagues who are always happy to socialize.

Does that sound exciting? Send us your CV. Please include your earliest starting date and salary expectations. We are looking forward to hearing from you!

Your contact person for the position is Linda. If you have any questions in advance please contact Linda at +4930 403 687 117.

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