Head of Digital Marketing & Products (Central & Eastern Europe) (f/m/d)

Stellen Typ

Vollzeit

Post Datum

18.2.2021

Tags

Management

Strategie

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Fujitsu

Fujitsu

FUJITSU – Shaping tomorrow with you

In an industry where one revolution chases the other, Fujitsu offers a work environment in which everyone can actively shape the future. In doing so, mutual trust and a valued approach are as important to our team as to our customers and partners. Therefore we are working together on a sustainable and co-created basis. In order to enable our employees to develop their potential as far as possible, we regularly offer professional and personal training opportunities and a wide range of career opportunities.

For our location in Germany (remote work), we are looking for a

Head of Digital Marketing & Products (Central & Eastern Europe) (f/m/d)

As Head of Digital Marketing for Central & Eastern Europe (Germany, Austria, Switzerland, Poland & Russia) & Products Europe you will be accountable for the regional web estates and the digital marketing and social strategy as the business embarks on an exciting period of transformation.

As a forward thinking individual - you will have demonstrable experience of running digital teams with a passion for the customer and influence the role digital can play to deliver the business objectives.

You will be accountable for defining the digital marketing and social media strategies, ensuring delivery for the organisation to make optimum use of the available digital marketing, content and social engagement channels up-weighting the role of digital channels, platforms and tools.

Resulting in increased brand reputation and recognition, revenue and overall impact within the market. You will become an influential member of the regional marketing team working with functions across the company including corporate branding, global events, industry marketing, HR, internal communications and interfacing with the global digital marketing teams as well as owning the relationship management of stakeholders and the involved agencies.

Key Accountabilities

  • Use Digital expertise to develop and embed a digital engagement strategy including ownership of the web front end of all CE websites, based on the overall strategy of the company
  • Working with the marketing team to build compelling content and digital journeys that improve engagement with target audiences as part of the marketing planning
  • Define and develop the web structure to meet the needs of target audiences through compelling digital content
  • Lead the creation and deployment of the digital engagement strategy including technical areas such as SEO, social media, digital content and paid media
  • Lead the development of digital marketing expertise and transformation of digital marketing
  • Provide analysis and monitoring of digital activity to ensure optimal usage of the channels, set performance targets for online and digital effectiveness
  • Ensure effective monitoring, review and analysis is undertaken
  • Manage the digital team, resources and budget to provide the development and management capability for the emerging digital marketing strategy and plan
  • Manage and develop relationships with business stakeholders and third party suppliers to ensure optimal relationship management and effective leveraging of capability to deliver cost effective solutions
  • Changing Fujitsus market perception/position – support our transformation to a DX/Service company
  • Identification and implementation of new digital formats (identification of trends and insights) into the overall digital marketing strategy
  • Identification, development and implementation of cross regional digital campaigns to optimize resources and budget (Across CEE and for Products Europe)

Key Performance Indicators

  • Pipeline and lead generation (based on the campaign KPIs)
  • e- interaction with Fujitsu ( effectiveness of Digital Campaign)
  • Visits to our websites
  • Stakeholder feedback

Your Profile

  • Proven leadership experience in a senior digital marketing or e-commerce role and experience delivering digital transformation
  • Experience in developing a B2B podcast strategies
  • Significant experience working with 3rd party suppliers, including digital agencies and software vendors
  • Skilled and experienced people manager able to build and maintain a high performing team of skilled professionals
  • Proven track record in increasing web traffic, conversion and growing online engagement and leads
  • A broad knowledge of digital marketing ranging from SEO/SEM, PPC, email and databases, organic and paid social media and marketing automation
  • Strong experience of Content Marketing and support technologies
  • Highly analytical and commercial with demonstrable experience of making data driven decisions - Strong skills in data analysis and analytics packages
  • Degree or evidence of track record in delivery of digital strategy and execution with measurable results
  • Experienced in the field of Services marketing
  • IDM or CIM preferred
  • At least 10 years of experience in the field of digital marketing
  • Fluent German and (business) English

Our company

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Hardware or cloud solutions, SAP services / consulting, or IoT and Artificial Intelligence solutions, Fujitsu offers all from a single source. We pull out all the stops to support our customers pragmatically in the day-to-day business and prepare them for digital transformation.

Interested?

We are looking forward to receiving your application.

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