Marketing Manager - Content & Growth - Remote DACH

Stellen Typ

Vollzeit

Post Datum

22.1.2021

Tags

Content

Growth

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Enghouse Interactive

Enghouse Interactive

Enghouse Interactive (www.enghouseinteractive.de) is looking a specialist in diversifying the marketing campaign mix and improving the ROI on our user acquisition and retention campaigns with the help of a data driven approach to our content marketing efforts and a strong understanding of engagement and conversion metrics.

This role can be based in our Leipzig office or Remote in the DACH region.

In this role, you will have the opportunity to:

  • Lead and nurture content marketing campaigns that drives revenue growth
  • Develop and own the content marketing strategy in collaboration with the Demand Generation leader
  • Develop an editorial calendar broken down by topic, product, go-to market and conversion stage to identify tailored messaging and copy
  • Own and report on the success metrics of our content marketing efforts with an emphasis on SEO and organic reach improvement
  • Report on the SEO KPIs and analyze web traffic to optimize content and user experience
  • Own the website content production from text to multimedia content with a keen understanding of production steps
  • Outline the scope and the timelines of dissemination and distribution channels for existing content
  • Continuously test, learn and optimize the copy, creatives and the messaging in content created based on A/B Tests

We are looking for someone who has:

  • Experience in B2B software marketing
  • Extensive experience with CMS tools, Wordpress in particular and web analytics (Google Analytics)
  • Familiarity with Marketo or similar campaign management and marketing automation tools
  • Experience with Audience Building and Segmentation using CRM and Web Analytics tools
  • Organized and analytical team player
  • Experience in online project management tools like Trello
  • Fluent in German

We offer to the candidate:

  • An interesting and challenging job in a leading tech global company
  • Be part of a dynamic team with high focus on delivering results and that sees a problem as a chance to find a solution
  • Flexible working hours
  • Home office in the Germany or Austria

Company description:

Enghouse Interactive is a division of Enghouse Systems Limited, a publicly traded Canadian based software and services company founded in 1984. Enghouse shares are traded on the Toronto Stock Exchange (TSX) under the symbol "ESL". Enghouse Interactive is a leading provider of state of the art contact center software and videoconferencing solutions that enable our customers to leverage meaningful, daily customer interactions to deepen customer loyalty and uncover new opportunities to add value, profitably.  

Visit us at: www.enghouseinteractive.de

To apply for this opportunity, please send your resume in English.

We thank all applicants for their interest. Enghouse Systems is an equal opportunity employer. Severely disabled applicants with equal qualification will be given particular consideration.


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