Senior Specialist Industry Marketing

Stellen Typ

Vollzeit

Post Datum

28.1.2021

Tags

Strategie

Kampagnen

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Diebold Nixdorf

Diebold Nixdorf

Expect more. Connect more. Be more at Diebold Nixdorf. Our teams automate, digitize, and transform the way more than 75 million people around the globe bank and shop in this hyper-connected, consumer-centric world. Join us in connecting people to commerce in this vital, rewarding role.

Position Overview

We are looking for a Senior Marketing/Communication Professional within the regional Banking DACH marketing organization. The role will be responsible for the adaption and implementation of industry marketing strategies for the assigned scope of geography. The individual contributor will work with the appropriate key internal stakeholders (e.g. Product & Sales organization) in the relevant segment to ensure that marketing activities support the sales focus and growth strategies in alignment with our overall marketing strategy. Moreover, developing and strengthening the brand awareness and thought leadership as well as demand generation with regional customers are essential aspects of the role.

You are responsible for

  • Adapting and executing the banking industry marketing plan for DACH to support frontline sales in alignment with the overall marketing strategy
  • Building and maintaining a good knowledge of the Retail Banking market, using market/industry understanding and appropriate research to develop and implement industry marketing strategic solutions for the assigned geography anticipating complex issues, challenges and opportunities
  • Building and maintaining relationships with key internal customers and stakeholders (e.g. Product & Sales organization) and act as their business partner to ensure that the marketing strategy and associated plans are aligned with the broader business and sales goals
  • Supporting PR activities specific to the assigned geography, working with Corporate Communications to ensure there is a consistent and coherent messaging on behalf of Diebold Nixdorf
  • Creating, supporting and managing live and digital customer events (e.g. conferences, webinars, local user group meetings) in the region in collaboration with the Diebold Nixdorf Events Team
  • Developing, supporting and adapting Thought Leadership White Papers, Case studies and broader marketing campaigns using various media formats (i.e. written and video) to increase market awareness
  • Supporting the creation and ensuring effective delivery of specific customer communication and campaigns, supporting specific “Go To Market” growth plans, product launches
  • Delivering input into regular companywide internal communications as appropriate to improve business understanding of segment & geography focus and success, including supporting sales teams in their ability to position portfolio appropriately

Qualifications

  • 5+ years of experience in marketing and/or communications
  • Exposure to international business environment
  • Good knowledge of the financial industry, retail banking , B to B focus
  • Possess strong written communication and planning skills
  • Apply creativity and ‘outside the box’ messaging/ communication techniques for different audiences
  • Ability to take complex information and distill to varying levels of understanding
  • Ability and willingness to travel

Preferred Qualifications

  • Bachelor equivalent and/or work experience
  • Language skills: German (mother language), English and French

Why should you join Diebold Nixdorf?

Brightest minds + technology and innovation + business transformation The people of Diebold Nixdorf are 23,000+ teammates of diverse talents and expertise in more than 130 countries, harnessing future technologies to deliver personalized, secure consumer experiences that connect people to commerce. Our culture is fueled by our values of collaboration, decisiveness, urgency, willingness to change, and accountability.

–Diebold Nixdorf is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.


Areas of InterestMarketing and Communications

Experience LevelMid-Senior Level Associate

CountryGermany

Primary LocationDE-Berlin(Wohl)-BEDE-Bonn-NWDE-Frankfurt/MainDE-KölnDE-Paderborn-NW

Remote - Work from HomeYes

Remote LocationRemote, Germany


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