Paid Search Manager

Stellen Typ

Vollzeit

Post Datum

17.7.2021

Tags

Paid Search

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Blinkist

Blinkist

We inspire people to keep learning.

Through audio and text explainers called Blinks, original podcasts, and author-driven content, Blinkist is on a mission to help people turn ordinary moments into extraordinary learning opportunities—anytime, anywhere.

Main Location: Berlin

Remote Policy: Work from Berlin, or anywhere in the EU – with a preference for Germany, Spain, or the UK. We have a highly flexible remote work policy.

Team: Marketing - Performance Marketing

Contract: Full time

Hours: Flexible, 40 hours / week

Reporting to: Federico Sferrazza, Senior Performance Marketing Manager

Contact Person: Annie Li, Talent Acquisition

Apply by: July 27th, 2021

Note From the Hiring Manager

"This ad goes out to those who want to do meaningful work, take ownership, and never stop learning. This position is directed to all who like to challenge the status quo, are eager to learn, love testing, and make decisions based on data. We ask you to take ownership of our Paid Search account, suggesting strategies and next steps to help Blinkinst grow. Paid Search is one of our main acquisitions channels. You should apply for the role of Paid Seach Manager if you want to implement effective strategies and scale the channel to different countries across the globe. This is where you come in."

What You'll Do

  • You implement the strategy for Paid Search (Google ads and ASA) and manage a 6-digit monthly budget while constantly seeking opportunities to increase spend and ROI
  • You manage campaigns in house, including daily optimization, testing, and set up new tactics
  • You work on creative/targeting/funnel optimization and run tests across Search website and app campaigns to improve scale and efficiency
  • You collaborate with a team member to optimize existing and test new UA funnels on the web and mobile
  • You monitor targets and KPIs and are reporting to your teammate responsible for the search and display channels
  • You present and execute action plans to meet our targets for the search channel

Why You?

To succeed in this role, we believe you need at least 3 years of experience in performance marketing and should previously have managed large marketing budgets on Google Ads/PPC channels. We hope you demonstrate:

  • Strong campaign management experience on Google Ads and/or other search platforms
  • Experience in campaign optimization, and bid strategies
  • Experience with conversion optimization of web acquisition flows and landing pages
  • Love of numbers and analytical thinking
  • Comfortable working with Excel
  • Fluent English skills

Great to Haves

  • Basic knowledge of SQL is a plus
  • German skills are a plus

Why Blinkist?

At Blinkist, we don’t just accept our differences — we celebrate and support our diversity. We are committed to fair and inclusive hiring practices and want to provide equal opportunity.

We created our own Blinkist Operating System that fosters a unique company culture. Our core values, empowerment, accountability, personal development, direct communication, and transparency guide our day-to-day work. You have the opportunity to accelerate your career and create a true impact within your field.

Work how you work best and never stop learning. You benefit from perks like the yearly learning budget, remote support, up-to-date hardware, public transport ticket, and access to partner apps. Our cook Ed prepares free and healthy lunch for us at the office. And, you can take time to recharge – with flexible work policies and 30 annual vacation days.

At Blinkist, we embrace a hybrid way of work where you can choose to work remotely, from home, or the Blinkist office. For candidates wishing to relocate to Berlin, we support both relocation and visa processes.

Apply Now

If we’ve captured your interest and you want to take part in building the leading destination for the modern lifelong learner, apply by July 27th, 2021. We can't wait to hear from you!

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