Marketing Operations Manager - Marketo

Stellen Typ

Vollzeit

Post Datum

8.8.2021

Tags

Full Stack

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Corel

Corel

Corel’s global B2B Marketing Operations Team is looking for a Marketing Operations Manager with expertise in Adobe’s Marketo Engage platform. Corel serves more than 90 million knowledge workers every day with software to empower creativity, productivity, and security.

This role will be a power user of marketing automation and CRM systems. This is a hands-on role that involves problem-solving and working with talented and diverse marketing, sales and CRM team members on projects to meet customer needs. The successful candidate is an expert practitioner of B2B Marketing Operations processes.

We are growing fast and are looking for an enthusiastic and motivated team member. If you have experience with email campaign management in Marketo, have a passion for ensuring strong customer engagement and enjoy working both strategically and tactically, this may be a great opportunity and we want to hear from you!

In addition to our Austin, Ottawa, Frankfurt offices, we are open to remote candidates who can work Eastern Standard / Central European Hours and have a year of success working remotely with a distributed team.

Key Responsibilities:

  • Collaborate with internal stakeholders to translate marketing requirements into functional campaigns and programs that drive engagement, conversion and ultimately revenue
  • Work closely with external marketing automation agency on projects as needed
  • Hands-on development and execution of journey-based marketing campaigns including assets, segmentation, list management, campaign flow, email, landing page and form creation, testing, tracking and finally reporting in Marketo/Salesforce.
  • Create and analyze reports to show program and campaign effectiveness, lead acquisition, and conversion through throughout the lead lifecycle share these reports and meet with stakeholders on a regular basis to share progress and opportunities for campaign improvement and execution efficiency
  • Manage the email marketing schedule for 3 product brands and report progress and results
  • Monitor, track and report on email campaign results and optimize for performance (CTR, open rates, engagement, A/B testing, deliverability) to maximize ROI and sales; present insights and recommendations for enhancements.
  • Understand and manage marketing programs from a technical point of view; partner with Marketo Administrator to monitor platform integrations, ensure data cleanliness and integrate with websites and other appropriate solutions
  • Support and create legally compliant data practices within marketing automation and CRM systems
  • Build and deploy programs to maintain database organization and integrity
  • Stay current with marketing automation best practices, industry standards and compliance

Required Qualifications:

  • 4-7 years experience in marketing operations of a global company
  • Extensive experience with Marketo or similar marketing automation platforms
  • Extensive experience in email marketing and confidence in creating advanced programs and pages
  • Experience with CRM and/or relational databases (Salesforce preferred)
  • Expert ability with MS Excel and strong HTML skills
  • Detail oriented, self-starter with strong organizational skills and flexibility to multi-task across projects with varying deadlines
  • Project Management skills are an absolute plus

Who You Are:

  • Meticulous: You have an eye for detail and are very process-driven because you understand that even small changes can mean big results, so you strive to communicate clearly and concisely
  • Curious and Confident: You are a life-long learner and yearn to understand people, processes and technology with an eye to making improvements where you are able.
  • Team Player: You strive for greatness and know that teamwork is the way to get there. You’re a natural collaborator and see yourself growing as the team expands

About Corel

Corel products enable millions of connected knowledge workers around the world to do great work faster. Offering some of the industry's best-known software brands, we give individuals and teams the power to create, collaborate, and deliver impressive results. Our success is driven by an unwavering commitment to deliver a broad portfolio of innovative applications – including CorelDRAW®, MindManager®, Parallels®, and WinZip® – to inspire users and help them achieve their goals.

It is the policy and practice of the Company to offer equal employment opportunities to all qualified applicants and employees without regard to race, color, age, religion, national origin, sex, political affiliation, sexual orientation, marital status, disability, veteran status, genetics, or any other protected characteristic.

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