CRM & Email Marketing Specialist (f/m/x)

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About us

We help teachers improve their teaching. Over 700,000 teachers use eduki to prepare their lessons. They share their self-created teaching materials - millions of times. This makes teaching better, preparation less stressful, and homeschooling possible for many in an easier way.

Sure, a job pays the rent. But are you one of those people for whom that’s not enough? For whom it’s really important that you do something meaningful with your time? You want to make the world a better place together with other committed people and are convinced that education plays a central role in this? And that teachers are the key to good education? If you are nodding to yourself now, then we are looking forward to getting to know you!

Your mission

Become part of a growing impact EdTech start up and support educators to teach at their best.

Many teachers love Eduki already! More than 700.000 teachers using over 150.000 materials on our platform. Millions of downloads have led to great success so far.

We are in a growth spurt - in order to support our marketing team and to reach the next level of growth, we are looking for a CRM & Email marketing Rockstar! And this is where you come in! Your mission is to design the strategy to provide our customers with relevant and inspiring CRM content and increase the relevancy of your email and app activities to bring your channels to the next level.

Your main responsibilities will be:

  • Understand the business and customer needs & expectations
  • Define and implement CRM and emailing strategy
  • Target group definition for each market
  • Hands-on execution and continuous optimization of all email and app retention marketing campaigns
  • Conduct continuous A/B tests and deep dives into customer data to develop insights on how to improve retention and loyalty
  • Provide on-going reporting, campaign insights and success to stakeholders

Your profile


  • You have a bachelor’s degree ideally in business analytics or business administration
  • You are passionate about data and customer analysis (statistical courses are a plus)
  • You bring experience of at least 3 years in CRM channels (functionalities & automation), emailing, A/B testing and campaign analysis
  • You can easily put yourself in the shoes of your customers and on that basis generate ideas for relevant and inspiring content.
  • You have worked in an agile working environment
  • You are passionate about the topic of education
  • Fluent in English (German, Spanish or French are a plus)
    Soft profile
  • You have an eye for details and are continuously questioning the status quo
  • You have worked in a very data driven environment and have a strong analytical mindset
  • You have a continuous learning philosophy with hands on working attitude
  • You have a beautiful, heartwarming story to tell why you care so much about teachers, education and students!

Why us?

In order to enjoy working with us, you should fit in with our core values. We are team-oriented, curious and eager to learn. We appreciate the courage to try something new, even if something goes wrong from time to time. We are happy about infectious good humour. We care for each other and for our teachers out there. And we tackle things with creativity and commitment, especially when things get complicated.

If that sounds like you, then you have a unique opportunity to make a lasting change in the education system. You can work independently and implement your ideas. And all this with flexible working hours - we are a family friendly remote-first-company!

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